Paddy Power Activations
Paddy Power state:
We're here to give people a laugh. We're in the business of entertainment. Our brand was built on outrageously funny, disruptive, marketing.
'Holy Shit!’ kind of stuff.
We love doing things and saying things that others wouldn't dream of. It's never just for the sake of it; it's always to entertain our punters.
Paddy Power are fast and reactive, ballsy, punching up and right there, where culture is happening. Their style isn't overly polished, meaning that they love that DIY, natural, fast and loose energy.
The challenge:
To create new concepts and activations for events that Paddy Power hold or sponsor. They look for activations that are bespoke to them and help to elevate their brand to give them the extra wow factor.
Dublin Comedy festival
Mocked up concepts
Final builds
