Annually Grant Thornton host a Tailgate party for the college football game in the Aviva. This year we were challenged with updating their previous years event’s look and feel. 

Using two unidentifiable players I created a hero team player from each team using the; Florida State and Georgia Tech. This was achieved by assigning each team with a secondary colour of the brand. 

I merged the brand assets of Grant Thornton which included their colours, a 2D and 3D use of their mobius. These elements crossed over with the imagery of an American football pitch; floodlight.

Overall a grungy feel was added by including grain and half tones in the imagery.